Samsung Electronics, one of the leading high-powered electronics manufacturing companies globally, has launched its latest premium smartphones, the Galaxy S24 series, incorporating multiple artificial intelligence (AI) functions to compete with Apple.
The innovative initiative comes after Apple surpassed Samsung in 2023 smartphone shipments for the first time since 2010, primarily driven by strong demand for premium devices, a segment where Apple has a significant presence.
In its recent products, Samsung has been focusing on AI capabilities in its Galaxy S24 models to attract consumers in response to the changing global technology landscape.
For instance, some of the AI functions featured in the new smartphones is the ability for simultaneous translation of foreign language phone calls, marking a notable advancement in language communication technology.
Samsung claims that the Galaxy S24 series is the first-ever smartphone to offer two-way voice translation in real-time for live phone calls conducted in two different languages.
The on-device AI function, available in 13 languages, utilizes Samsung’s generative AI training. Other notable features include a “circle-to-search” function for searching any part of an image on the screen in Google, AI translation with options to change the tone of messages,
On-device AI is emphasized by Samsung as a secure option for personal information, as it does not require data to be sent to the cloud for processing. The company joins Qualcomm and other tech firms in promoting on-device AI as a more secure alternative.
Data on smartphones market projected that while only 5% of smartphones shipped in 2024 are expected to be AI-capable, Canalys forecasts a significant increase to 45% by 2027 and Samsung’s Galaxy S24 series aims to capitalize on the emerging trend, offering advanced AI features to enhance the overall user experience.
According to the timeline for pushing the Galaxy S24 series into the market, it is expected to be available to consumers on January 31.
In the United States, the base model will be priced from $799, with higher-specification versions, the S24 Plus and S24 Ultra, priced at $999 and $1,299, respectively. S
Last year, Samsung maintained the prices of the base model and Plus at the same level while the Ultra model price increased by $100.
