Rolls-Royce, British luxury car maker, has unveiled plans to invest £300 million in the expansion of its Goodwood plant as part of its marketing strategies to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.
A news report from RTE, an online medium, indicated that as with other high-end car makers, Rolls-Royce projected a rising demand for high-margin, personalised car content from wealthy consumers.
According to the report, last year alone, the BMW unit said its “artisans crafted exquisite details” that included solid 18-carat gold sculptures, embroideries consisting of more than 869,500 stitches, wood veneers, including 500 individually-shaped pieces of wood and holographic paint finishes.
Rolls-Royce stated that the Goodwood plant expansion would serve customers for its Bespoke services and Coachbuild programme – an invitation-only service where wealthy clients get to “craft an entirely original motor car.”
Available figures showed that the £300 million planned investment this year remained the largest since the plant opened in 2003, when it employed 300 people and made one car a day, the company said. Today, Goodwood employs 2,500 people and produces 28 cars daily.
Rolls-Royce’s management also reported that globally it sold 5,712 cars in 2024, a drop of more than 5% compared to the 6,032 cars it sold in 2023, adding that the drop in sales is in line with its expectations as the company switches over to new models.
