PalmPay (PalmPay), one of the leading Africa-focused fintechs operating Nigeria’s most used mobile wallet, and Jumia, Africa’s e-commerce giant, have announced a strategic partnership to enhance the digital payment ecosystem on the continent, starting with payment integrations and co-marketing efforts in Nigeria.
The partnership, which was announced at the weekend, underscores the two firms’ commitment to developing the digital payment ecosystem in Nigeria and grow the use of the cashless economy.
According to a news report from African Press Organisation (APO) Group circulated on behalf of PalmPay, with the fintech now available as a payment method, shoppers on Jumia will now be able to pay for their purchases with the option to check out with their PalmPay wallet, ensuring a seamless user experience and transaction reliability through the direct integration.
Commenting on the collaboration, Chief Marketing Officer, PalmPay, Sofia Zab, enthused: “We are proud to partner with Jumia as we bring together the best of fintech and e-commerce to redefine the online shopping experience. This strategic alliance aligns perfectly with our shared commitment to delivering a superior user experience and exceptional value to our customers.”
In his remarks on the partnership, the CEO of Jumia Nigeria, Sunil Natraj, said: “At Jumia, we are dedicated to creating value for our customers by ensuring a convenient, reliable, and secure shopping experience. This partnership with PalmPay strengthens our commitment to enhancing the digital payments within our platform. By integrating PalmPay, we are providing more options for customers to access affordable and quality goods with the convenience of cashless transactions.”
Fintech experts believe the partnership marks the beginning of a long-term collaboration between two industry giants, aiming to drive innovation, increase convenience for consumers, and foster the adoption of digital payments across Africa.
To celebrate the launch of the partnership, the two firms are launching a special Christmas campaign, running from December 11th to 30th during which customers who make purchases on Jumia using the PalmPay payment method will stand a chance to win exciting cash rewards.
