The Nigerian Communications Commission (NCC) has reported that about 12 million telecommunications subscribers have asked service providers not to disturb them with unsolicited text messages and calls.
The commission’s Executive Vice Chairman, Prof. Umar Danbatta, made this disclosure when he met with Kano actors and film makers (popularly known as Kannywood) in Kano.
While urging the artists and film makers to spread the message of consumer protection tools of the commission such as 2442 Do-not-Disturb short code and 622 toll free line, the industry regulator told the group that about 12 million subscribers had activated the 2442 short code from less than 500, 000 in 2017.
He expressed the commission’s appreciation on the critical role the artists play in reaching out to the target audience and hence the choice of popular actor, Ali Nuhu, and Helen Paul, from Nollywood as the faces of its 2017 Year of the Consumer Campaign.
He explained: “We deliberately made them our ambassadors. And we know that Ali Nuhu is your ambassador, too, as he represents you. So this commission has always explored synergies like this, in line with our critical stakeholder engagement agenda.”
Danbatta advised the artists and film makers to support the government by producing more films with moral lessons, noting that films are not only known for entertainment but also for the lessons they teach in the society.
