Kaspersky, a leader in global technology security software development space, has predicted that artificial intelligence (AI) will become an integral part of daily life, while privacy concerns around biometric data and advanced technologies will take centre stage in 2025.
These forecasts are part of the annual Kaspersky Security Bulletin series, which provides an outlook on the cybersecurity trends and threats expected to impact consumers in the coming year.
According to the report, AI is predicted to fully integrate into daily life in 2025, becoming a standard tool rather than a novel technology.
Kaspersky clarified that with prominent operating systems like iOS and Android rolling out AI-enhanced features, people will increasingly rely on AI for communication, workflows, and creative tasks.
It, however, pointed out that this normalisation would also bring challenges, particularly as personalised deepfakes become increasingly sophisticated in the absence of reliable detection tools.
On the issue of privacy regulations, the report indicated that the growing emphasis on privacy would lead to new regulations that strengthen user control over personal data.
A news report circulated on behalf of Kaspersky by African Press Organisation (APO) Group on Wednesday to our correspondent, indicated that the report’s findings showed that by 2025, individuals may gain the right to monetise their data, transfer it easily across platforms, and benefit from simplified consent processes.
This is even as Kaspersky predicted that global frameworks, such as the EU’s GDPR, California’s CPRA and South Africa’s POPIA, continue to inspire reforms worldwide, while decentralised storage technologies could further strengthen user autonomy over their information.
On the challenges of fraudsters in the cyber space, the company maintained that cyber criminals were expected to target prominent gaming, console, and film launches in 2025, warning that titles like Mafia: The Old Country, Civilization VII, and Death Stranding 2, as well as the anticipated Nintendo Switch 2, are likely to attract scams involving fake pre-orders, counterfeit rootkits, and malicious downloads.
Similarly, the report predicted that blockbuster films like Superman and Jurassic World Rebirth may trigger phishing campaigns and counterfeit merchandise fraud aimed at enthusiastic fanbases.
It further clarified: “Increasing political polarisation is expected to exacerbate cyberbullying in 2025. Social media algorithms that amplify divisive content, combined with the widespread availability of AI tools for creating deepfakes and doctored posts, are likely to intensify online harassment. Cross-border cyberbullying could also escalate as global platforms facilitate the targeting of individuals based on their political beliefs.
“As the global economy shifts further towards subscription-based models, a rise in fraud related to fake subscription promotions is expected. Cybercriminals are expected to create counterfeit services that mimic legitimate platforms, aiming to deceive users into providing personal and financial information, resulting in identity theft and financial losses. Additionally, the growth of unofficial resources that provide discounted or free access to subscription services is expected to become a significant threat vector, exposing users to phishing attacks, malware, and data breaches”, Kaspersky stressed.
In addition, the company pointed out that Australia’s proposed legislation to ban social media access for children under 16 could set a global precedent, adding that if implemented successfully, the restriction could pave the way for broader limitations on access for other demographics.
Speaking on the report’s findings, Kaspersky privacy expert, Anna Larkina, said: “As we look to 2025, the most significant impact on consumers is expected to arise from the intersection of innovation and regulation.
“Advances in AI, privacy protection, and data ownership frameworks will reshape the way people interact with technology and manage their digital lives. These developments hold immense potential but also demand careful oversight to ensure they serve consumer interests”, the expert added.
