Diamond Bank Plc, has raised higher the bar in the delivery of unique financial services that suits customers changing lifestyles and needs with the opening of another window of money management opportunities for youth.
The new platform, known as Dreamville, is launched in partnership with Women’s World Banking with support from Financial Sector Deepening Africa (FSD Africa) funded by UK aid from the UK government, Diamond Bank worked with Gamsole, Commonwealth (formerly D2D Fund) and Microsoft.
The simplified digital financial platform will enable youths to plan their financial future, save, chat, and update their financial knowledge while playing games.
Dreamville does not only enable youths to learn and develop healthy savings habit and build prudent expenditure profile, it also helps customers understand diverse investment portfolios, link their respective accounts with social media channels and chat with friends.
Speaking on the latest financial services innovation, the Bank’s chief spokesperson, Chioma Afe, said that the Dreamville online community and the development of the multifunctional game-enabled platform are “revolutionary” and tallies with the Bank’s proposition to meet the changing needs and lifestyles of customers.
She explained that the platform was aimed at motivating customer engagement, provide fun and entertainment with up-to-date financial information that will enable the customer to accomplish his/her future financial goals and needs with excitement.
“At Diamond, we value our Youth customers. We do not just acquire customers, we engage customers. That is why in collaboration with internal and external partners such as IT, Transaction Banking, Women’s World Banking, Commonwealth (formerly D2D Fund), Gamsole, Microsoft and other local vendors, we have developed a multifunctional engagement platform to cater to both the needs of customers and non-customers alike”, Afe said.
Similarly, the Manager for Strategic Advisory at Women’s World Banking Ryan Newton, stressed that the service would enable youth to build financial capability that will serve as a foundation for banking successfully as adults.
Newton said: “By using a gamified platform, we not only drive engagement with youth, but we help these young clients build their financial capabilities and set them up for long-term success.
“Users earn points, badges and rewards for positive financial behaviours such as managing their finances and budgets, setting savings goals, and achieving those goals. They can also participate in championships and tournaments to reinforce these lessons in good banking”, he added.
According to the Bank, the service will help customers imbibe a savings culture from an early age, by building financial capability and literacy in customers. This entails teaching, assessment of risks and opportunities, development of entrepreneurial skills, teamwork and collaboration, goal setting and readying for the workplace.
With the launch of the service, Diamond Bank has reaffirmed its leading revolutionary role in driving digital financial services as Nigeria’s fastest growing retail bank.
The Bank has continued to leverage innovation and technology to enhance customer experiences and drive financial inclusion in what it terms Beyond Banking.
Since incorporation in December 1990, Diamond Bank has challenged the market environment by introducing new products, innovative technology and setting new benchmarks through international standards.
