The Ministry of Arts, Culture, Tourism and Creative Economy in collaboration with the Nigerian Economic Summit Group (NESG) recently convened a parley among key stakeholders in the Nigerian Tourism, Hospitality, and Cultural sectors for the validation of Nigeria’s Draft National Tourism Policy.
Declaring open the event, which marked a significant step toward aligning Nigeria’s tourism framework with global standards, while celebrating the country’s rich cultural and natural resources, the Minister of Arts, Culture, Tourism, and the Creative Economy, Hannatu Musawa, underscored Nigeria’s vast but untapped tourism potential and its diverse landscapes, vibrant heritage, and economic promise.
She commended NESG and private sector partners for their collaboration on the draft policy, emphasizing that the last update to Nigeria’s tourism policy occurred in 2005. With a focus on sustainability, infrastructure, and community engagement, the revalidated framework aims to modernize the tourism sector, positioning it as a driver of national economic growth.
In her remarks, former Minister of Tourism, Lola Ade-John, who played a vital role in the policy’s original formulation, emphasized the policy’s value in unlocking Nigeria’s tourism assets and praised NESG’s contributions in guiding the policy development process.
She highlighted the potential for a comprehensive tourism framework to foster sustainable national growth.
Representing the NESG and Facilitator for the Tourism, Hospitality, Entertainment, Culture, Creative, and Sports Policy Commission (THECCS), Dr. Ikenna Nwosu, spoke to the importance of a robust tourism policy and the power of public-private collaboration in stimulating growth, especially in the post-pandemic era.
He commended the Federal Government’s commitment to prioritizing tourism and underscored the essential role of NESG in shaping a responsive and inclusive policy.
In her remarks, Public Sector Co-chair and Director of International Tourism Relations & Cooperation at the ministry, Dorothy Duruaku, welcomed attendees, after which Private Sector Co-chair and thematic Lead for Tourism and Hospitality Industries at NESG, Lolo Ngozi Ngoka, presented the draft policy.
Ngoka highlighted the policy’s priorities in terms of diversifying tourism offerings, promoting inclusivity through broad stakeholder engagement, and advancing digital innovation to enhance Nigeria’s appeal as a global tourism destination.
According to her, more than 200 industry professionals contributed to the review process over the last four years, reinforcing the impact of public-private partnerships in strengthening infrastructure and supporting community-focused initiatives.
A major highlight of the event was the introduction of the Tourism Policy Review Committee to Musawa and former Minister, Ade-John, who jointly presented Certificates of Commendation to recognize the committee’s dedication and contributions while additional commendation letters will be presented to sub-group members at a later date by the co-chairs.
The event featured a panel discussion with prominent tourism experts assessing the policy’s potential impact, followed by breakout sessions where stakeholders offered valuable insights on key areas, including infrastructure, marketing and promotion, regulatory frameworks, and stakeholder engagement.
The finalization of Nigeria’s National Tourism Policy, scheduled for November 2024, will include further consultations to fine-tune the policy’s objectives.
