The Minister of Information and National Orientation, Mohammed Idris, has felicitated the newly-elected Executive Council of the African Public Relations Association (APRA), elected at the 35th APRA Annual Conference and Annual General Meeting (AGM), which was held from May 13- 18, 2024 in Abidjan, Côte d’Ivoire.
The Minister, who is also a Fellow of APRA, acknowledged the significance of the election for the advancement of public relations across Africa, adding that while it is a pivotal moment for APRA, the collective expertise, and leadership of the newly-elected Executive Council would be instrumental in attaining the long-term vision of the association.
Idris urged the new Executive Council of the association to “continue the trajectory of reforms in APRA,” stressing the importance of expanding the democratic space by encouraging greater participation of national public relations institutions across the continent
While harping on the need for inclusivity and collaboration to strengthen the public relations profession in Africa, the Minister also called on the APRA Executive Council to work closely with the African Union Commission and the Council of Ministers to ensure that public relations remains central to policy formulation, programme execution, and project implementation.
He advised that public relations should be prioritized in policy, programmess, and project implementation at all levels of governance.
The minister also extended his salutations to Dr. Omoniyi Ibietan, the Head of Media Relations at the Nigerian Communications Commission (NCC), on his emergence as the Secretary-General of APRA.
He described Dr Ibietan “as a thoroughbred journalist, public relations expert, and author, who is expected to bring his enormous wealth of experience to bear on APRA positively.”
The new APRA Executive Council comprises Arik Karani from Kenya as President, Dr. Michele Mekeme from Cameroon as Vice President, and Dr. Omoniyi Ibietan from Nigeria as Secretary-General.
Photo Caption
L-R: President, (from Kenya), Arik Karani; Vice President, (from Cameroon), Dr. Michele Mekeme and Secretary-General (from Nigeria), Dr. Omoniyi Ibietan, all of Executive Council of the African Public Relations Association (APRA)
