Manchester United (ManU), one of the one of the most popular and successful football teams globally, and Startimes, a leading digital TV operator in Africa, on Thursday announced a new strategic partnership that will enable millions of the football team’s fans in Africa gain access to MUTV.
MUTV is the world’s leading football club TV channel, featuring first team and Academy games, live manager’s press conferences, player interviews, award-winning documentaries and news.
Under the arrangement, StarTimes will distribute MUTV to subscribers in over 30 countries across sub-Saharan African, representing the biggest agreement of its kind by the football team in the region.
With the partnership, views in Nigeria, South Africa, Kenya and Ghana will receive exclusive Manchester United content 24 hours daily on the Startimes platforms
StarTimes has 13 million subscribers through its DVB digital TV service and 20 million users of its OTT streaming service, widening access to top-quality digital entertainment throughout sub-Saharan Africa.
Commenting on the deal, Chief Executive of Media, Manchester United, Phil Lynch, said: “We are proud to have hundreds of millions of passionate fans in Africa and this long-term agreement will allow them to get closer to the club through MUTV’s exclusive, round-the-clock content from Old Trafford and the AON Training Complex.
“MUTV is one of our most important channels for engaging with fans around the world, whether through linear or direct-to-consumer streaming platforms, and we are excited to be significantly increasing its reach through our new partner, StarTimes, in Africa” Lynch enthused.
Similarly, Sports Deputy Director, StarTimes, Kristen Miao, said: “Manchester United is one of the most iconic football clubs in the world. We are delighted to share MUTV with football fans across Africa as part as our commitment to enhancing our subscribers’ experience.”